Choosy is using AI to copy influencers’ style and get it to the customer in under two weeks. The move will speed up fast fashion, challenging retailers like Zara and H&M. The company’s algorithm will analyze what styles are trending on social media, looking for clues in the comments like “Where can I buy this?” Style scouts will also help cull the web along with customers who can comment #GetChoosy on posts they want the company to recreate. Their beta test collection featured favorites worn by the Hadids—and sold out within hours. (Racked)
