Arizona Iced Tea is inking free tattoos at their upcoming pop-up. Besides offering pre-selected tattoos, the pop-up will have plenty of branded ‘90s-style merch in the Arizona Iced Tea aesthetic—graphic colors galore. Leveraging trendy marketing moves like a pop-up and branded merch could help the legacy brand climb up the beverage ranks to La Croix’s cult status. Not to mention that Ypulse found 26% of 18-34-year-olds have a tattoo—could their next one be from Arizona Iced Tea? (TimeOut)
