Speaking of Millennials in the kitchen, “procrastibaking” is trending on social media—and it’s exactly what it sounds like it is. People are delaying responsibility by baking up confections, and it’s not just women taking on the task: Our recent Cooking & Food Trends Topline Report found that significantly more Millennial males say they bake than females. From college students to actual professional bakers, many are taking to social media to show off their time-sucking creations with the hashtag #procrastibaking. (NYTimes)
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