Traditional bridal is on the outs while digital startups are winning with young consumers. Floravere lets brides-to-be try at home and buy low-cost dresses, and then send them back for alterations—taking a piece of the market that David’s Bridal and other mass retailers are losing share of. Another startup, Zola, is shaking up the way Millennials make their wedding registries by combining brides’ choices for different brands onto one e-commerce platform. The bridal industry is changing, and startups like these are setting the standard. (Glossy)
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