Snapchat’s “redesigned redesign” is finally on its way. If the Change.org petition that rallied up 1.2 million signatures wasn’t enough to show that young users weren’t happy, Ypulse’s brand tracker found a sharp decline in brand sentiment for 18-36-year-olds towards the end of March—and it was even steeper for teens. The latest rendition of the app aims to please both users and advertisers after the first redesign ended up actually making less money per user. (The Verge)
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