Best Buy is changing its logo for the first time in over 30 years to better reflect the changing face of retail. The giant yellow tag of old places too great an emphasis on in-store inventory when (especially among young consumers) in-store experience is king. The new logo relegates the yellow tag to be a period of sorts at the end of “Best Buy,” propped against an all-blue background. One hitch that could actually work in Best Buy’s favor? The new logo looks a lot like a Bud Light can—luckily for Best Buy, light beer is trending with Millennials. (Co.Design)
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