What do the Juuling craze and the Tide Pod phenomenon have in common?

What do the Juuling craze and the Tide Pod phenomenon have in common? The devices’ booming popularity could have to do with their social media appeal; they’re “meme-ready” and underwrite Gen Z’s nihilist humor because (in one teen’s words) “everything we do is like Tide Pods. Everyone in this generation is semi-ironically, like, We’re ready to die.” Juul execs are trying to combat the “cool” factor of the USB-like vapes on multiple fronts, but all of the free marketing they receive courtesy of teens on social media presents a major roadblock. (The New Yorker)