Gap is launching a subscription box for kids’ sleepwear. This will be the apparel giant’s third subscription box for children, following an option from BabyGap and another from Old Navy for slightly older kids. Time-strapped young consumers have been credited for the success of subscriptions, and brands are continuing to come out with new offerings for all their needs. Target also launched a subscription for kids, showing that competition is heating up to get Millennial parents in on the subscription box craze. (CSA)
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