Coloring activities are being used to promote Deadpool 2. The Deadpool Core mailing list was created to drum up fan fervor leading up to the sequel’s premiere, sending emails and offering downloads (like movie posters) to subscribers or any visitors to the site. The R-rated, record-breaking hit isn’t expecting its National Crayon Day promotion to appeal to kids—instead, they’re betting on all the adults who, as Ypulse has found, color to reduce stress or just to feel like a kid again. (AListDaily)
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