Cereal companies are realizing that young consumers don’t want everything to be healthified.

Cereal companies are realizing that young consumers don’t want everything to be healthified. And that includes their favorite sugary cereals. Market research firms have found that “fun flavors, range of colors, and sweet taste” matter more to cereal buyers than nutrition, and that cereal is no longer just “part of a complete breakfast”—but an indulgent snack or dessert as well. The success of recent creations from General Mills like Lucky Charms Frosted Flakes and Cinnamon Toast Crunch go to show that sometimes people just want to them themselves. (WSJ)