Reddit’s site redesign takes great care to keep users happy (Snapchat, take note). They planned out the cleaned-up but “not perfect” new site for over a year, adjusting design based on testing groups and Alpha tester feedback. And then they initiated a slow rollout, unlike Snapchat’s sudden app update. Only one percent of users have switched to the new site, which offers three different versions to choose from. And if Reddit users still hate the redesign? Everyone has the option to opt out and revert to the “legacy” site. (Inc.)
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