Clairol is leveraging VR experiences by inviting guests to virtually try on new hair colors at their first-ever pop-up shop.

Clairol is leveraging VR experiences by inviting guests to virtually try on new hair colors at their first-ever pop-up shop. The experiential marketing move is one piece of Clairol’s recent rebrand to reach young consumers and kicks off their Color of Confidence campaign. The campaign also caters to the Diversity Tipping Point generation as their first to feature “women from a variety of backgrounds, professions and lifestyles.” (MediaPost)