Virtual reality headsets are no longer a shiny, new toy for consumers, but experiences are catching their attention—especially among Millennials and teens.

Virtual reality headsets are no longer a shiny, new toy for consumers, but experiences are catching their attention—especially among Millennials and teens. Deloitte found that consumer interest in VR headsets has plummeted 14 percentage points since 2015, but 40% of survey respondents would go to movie theatres more often if they offered AR, VR, or 360-degree experiences. That percentage rises to 57% for 14-34-year-olds, paving the way for experiential activations using digital reality. (Adweek)