NEW GEN Z 101: Unlock & Outlast Microtrends

ESPN is struggling in the streaming era but hopes subscription services will get them back in the game.

Mar 28 2018

ESPN is struggling in the streaming era but hopes subscription services will get them back in the game. Viewership for Monday Night Football declined 6% season over season and experts predict the drop will reach 14% from 2010 to the end of this year. However, revenue is rising from ESPN Demands and ESPN+ as more young consumers seek live programming in a direct-to-consumer model. ESPN is also pushing for more mobile-first programming and changing their slate of shows up, “tinkering with voice and tone.” (Variety)