Ex-Victoria’s Secret employees learned what not to do and started their own lingerie companies.

Ex-Victoria’s Secret employees learned what not to do and started their own lingerie companies. Lively and Fleur de Mal both aim to imitate Victoria’s Secret’s cohesive company image while fixing its tendency to misunderstand the modern woman. Not only do both brands offer much more inclusive sizing but they have a body-positive message. Lively’s founder explains, “I didn’t want to tell my future daughter she should contour her body and aim to look like an airbrushed supermodel.” (Glossy)