Disney has a new idea for experiential marketing: branded potty breaks. At the Disney Junior Dance Party On Tour, guests will be encouraged to take a Pull Ups-sponsored bathroom break before the show. The dance party and its sponsored pre-show are a part of an industry-wide push for more live events, so that kids and their Millennial parents can “experience the brand first hand, and not through a screen,” according to one Disney SVP. (Variety)
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