Why is Snapchat welcoming Google’s new Discover-copycat feature with open arms? Google AMP Stories launched this week, and shows the same kind of vertical, mobile-friendly content from publishers that was previously only found in Snapchat’s Discover section. But unlike Instagram’s attempts to undermine Snapchat features, Google’s adoption of the format could be a boon for both brands. More publishers may want to produce content that can have a wider distribution than Snapchat alone—though Snapchat will continue to dominate the space. The tide could turn though if Facebook or Instagram hop on the bandwagon (which they usually do). (TechCrunch)
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