Netflix is having a halo effect on traditional cable shows. Namely, Riverdale and Shameless—two shows we tracked in our quarterly trend: Escape to the Dark Side. Shameless saw a 25% spike in viewers across all platforms the season following their addition to Netflix, while “Gen Z hit” Riverdale saw live-plus-7 (the live airing plus seven days) ratings jump 60% in season two and 83% for 18-34-year-olds. Many binged the first season on Netflix, and once they were hooked, the CW “did a remarkable job getting people back.” (Adweek)
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