Overtime is turning high school athletes into social media influencers.

Overtime is turning high school athletes into social media influencers. They’re not paying the soon-to-be stars a dime (so they can retain their amateur athlete status for college), but they are paying their family, friends, and anyone nearby to be impromptu paparazzi. They take the photos and videos their “stringers” supply and distribute the best across their channels. Overtime is putting the ball in only a few dozen athletes’ courts, and investors like Kevin Durant (and his manager) show the platform has potential. (Recode)