Snapchat is letting users make their own lenses and filters, adding to their pre-existing personalized geofilters. Users can customize the popular features for any occasion by adding text and emojis, selecting from over 150 templates, and (of course) paying a price. The cost per customized lens and filter depends on how widely users set their geographic radius and how long they want the features to be active. Customized features are just one way that Snap is taking steps to stay ahead of Instagram in the competition for young consumers. (The Verge, Business Insider)
