NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials are turning to astrology and Practical Magic for a fun escape.

Feb 05 2018

Millennials are turning to astrology and Practical Magic for a fun escape. Even though most Millennials don’t actually believe in astrology, signs are showing up everywhere from Instagram bios to BuzzFeed quizzes and even a recent line of shirts from the luxury streetwear brand Vetements. Why? Because “astrology is something of a coping mechanism” and has “taken a more ironic and flexible shape than the similar obsessions of the past.” (Highsnobriety)