Mattel’s global revenue dropped in the double digits for 2017. Their net sales are down by 11% year over year, with a disappointing holiday season sealing their fate. But they’re not alone: there’s trouble in toyland for major brands across the board. Fisher-Price Brands, American Girl Brands, and Toys ‘R’ Us are all struggling to capture young consumers as promising up-and-comers gain more market share. (Kidscreen)
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