Saks Fifth Avenue is working on a new experiential beauty floor that’s “designed with [M]illennials in mind.” The jaw-droppingly giant space (30,578 square feet) will tap into young consumers’ skincare obsession and draw them in store with experiences.

Saks Fifth Avenue is working on a new experiential beauty floor that’s “designed with [M]illennials in mind.” The jaw-droppingly giant space (30,578 square feet) will tap into young consumers’ skincare obsession and draw them in store with experiences. The floor will have 15 spa rooms, an apothecary, and the first FaceGym to hit the U.S. (which is exactly what it sounds like). Millennial-loved luxury brand Gucci will debut its first beauty space ever, brands will offer everything from wellness treatments to CoolSculpting services, and the whole thing is sure to be Instagrammable. (The Cut)