#DeleteHQ is the new #DeleteUber, as consumers rally against Peter Thiel’s investment in HQTrivia. The live-streamed mobile trivia game show gained traction fast, but users are willing to flex their social media to take a stand against the controversial investor. Not only does Ypulse’s latest Topline show that 86% of Millennials sometimes or always buy products from brands that support the causes they believe in, but one in four say they actively avoid brands that don’t. (Mashable)
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