The NFL is becoming a “lifestyle brand.” The sports giant is upping its social media game by adding fan photos, cooking videos à la BuzzFeed Tasty (#homegating), and product shots. They’re also collaborating with influencers by paying them to promote merchandise, giving away freebies for posts, and holding “friendly competitions” for special prizes. And the NFL isn't just trying to win with Millennial males—46% of their fans are female. (Racked)
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