Today in surprising marketing news: Millennials actually may like catalogs more than older shoppers.

Today in surprising marketing news: Millennials actually may like catalogs more than older shoppers. According to research by Data & Marketing Association, the younger generation “happen[s] to like catalogs more than other age groups do.” Their engagement with imagery and the fact that catalogs still feel unique to them may be helping, and response rates for this printed marketing content have reportedly been on the rise. (CNBC)