Celebrities are inspiring Gen Z & Millennial makeup trends, but the generations are looking to different stars for inspiration. Perfect 365’s latest report found that Kim Kardashian-West was Millennials’ top pick, while Kylie Jenner was Gen Z’s. The study didn’t just dish on The Influencer Effect of celebs, though. It also discovered that nearly a third of both groups buy M.A.C. Cosmetics, more than any other beauty brand. (dsn)
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