Netflix is making a major motion picture, and they have a non-traditional marketing strategy to match their bold move. The Millennial-loved streaming giant nabbed Bright from under MGM and Warner Bros.’ noses, and the film features Will Smith alongside fantastical creatures and beings. To let Netflix loyalists and new users know about the film, the company is making unique assets that will appear to different users—based on their interests and tastes. Netflix is making “massive investment[s] in original content” and hoping their “intelligent, algorithm-based systems” for marketing will pay off. (The Verge)
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