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Are logos making a comeback?

Dec 20 2017

Are logos making a comeback? Sort of. Luxury brands like Gucci and Louis Vuitton are adding logos galore back onto their products, but Millennials are getting super meta about how they wear them. A Stylebop.com exec explains that “logos feel very self-aware, almost verging on irony.” Others say that while logos used to be about exclusivity, now they’re about community, and “much more about a sense of belonging, connectedness or making a wider cultural statement.” (Financial Review)