Families are making millions on YouTube by posting videos of everyday activities—but is it all a façade? have about 41 million subscribers altogether, all accrued via videos of picking out new pools, shopping at Target, and having other happy-go-lucky suburban adventures.

Families are making millions on YouTube by posting videos of everyday activities—but is it all a façade? Top family vloggers’ channels like “Bratayley” and the “Shaytards”
have about 41 million subscribers altogether, all accrued via videos of picking out new pools, shopping at Target, and having other happy-go-lucky suburban adventures. However, like most “reality” on digital platforms, much of the spontaneity is carefully choreographed, and sometimes parents’ path to the top hurts the kids involved. (Slate)