Netflix has a choose-your-own-adventure show in the works—and this time it’s for adults. Their success with kids’ content like Puss in Book: Trapped in an Epic Tale has encouraged the brand to try the format for grownups, who will get the chance to choose how the plot unfolds as they watch. Viewers can go back, choose different twists, and watch different stories branching off from the same starting point. Netflix’s CEO is taking a chance creating the content for the Post-TV Gen because he thinks “[a] lot of the conventional wisdom that goes into TV programming turns out to be wrong.” (Bloomberg)
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