Weight Watchers wants to move “Beyond The Scale” to cater to modern consumers’ health and fitness needs. The 54-year-old brand is rethinking its approach, focusing more on lifestyle and less on dieting—and it’s working. Their revenue is up 14% year-over-year, and member recruitment has grown for the eighth consecutive quarter. The company's average consumer age of 38 is also falling as they reach more Millennial women, thanks in part to their digital solutions. For instance, their Instagram-like platform for wellness inspo boasts one million visitors each month. (Fast Company)
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