Teens are “one of the few untouched markets” left for online retailers to convert from brick-and-mortar, and tech companies are finding new ways to tap into their digital purchasing power. Because they don’t yet have credit cards, teens’ online shopping has hinged on parents’ approval—likely one of the major reasons they still prefer in-store shopping. However, Amazon’s new teen site lets parents set up an account that they moderate, but that, ultimately, teens can browse and purchase on independently. The move is another step towards modernizing teen spending. (NPR)
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