As promised, Snapchat is rolling out a complete redesign of its app. The new UI will split content between friends and media, using different algorithms to arrange both feeds. The friends side will prioritize people users engage with the most, and the media side will sort content by interests based on what users usually view. The new algorithm could minimize ad-skipping between stories, since the content you’re most likely to want to view will be consecutive. Good news for advertisers, good news for users, and good news for Snapchat’s bottom line. (Mashable, TechCrunch)
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