When Millennial & Gen Z women “splurge,” they opt for fashion, beauty, and accessories over entertainment or wellness. Clique found that they’re not taking big-ticket purchases lightly, with 74% of Millennials and 65% of Gen Z thinking they’re more selective than they used to be, and over half of both demos “thoroughly” researching their purchases. Their top reason for a shopping spree? They’re embracing the “Treat Yo Self” mentality, saying they want to reward themselves. (Adweek)
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