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Radio Flyer is appealing to Customization Nation, offering personalized children’s books and wagons.

Nov 28 2017

Radio Flyer is appealing to Customization Nation, offering personalized children’s books and wagons. The toy company best known for their iconic red wagons partnered with a book publisher to create My Radio Flyer Adventure, a personalized tale akin to Wonderbly’s books. Radio Flyer admits that the book is “slightly different than our normal product line of outdoor toys,” but it “made sense for the brand as we look to continue storytelling for another 100 years.” They’re also letting shoppers design their own wagons online. (Kidscreen)