Against the odds, Argo Tea has survived the rise and fall of Starbucks-backed Teavana and gone head-to-head with soda brands on the CPG side—all while making some controversial choices.

Against the odds, Argo Tea has survived the rise and fall of Starbucks-backed Teavana and gone head-to-head with soda brands on the CPG side—all while making some controversial choices. Since 2013, the tea brand has grown their number of stores from 27 to 48, and Argo’s CEO says revenue has “about tripled.” They’re catering to “young, technologically savvy” consumers by opening “roughly a third” of their locations on college campuses and by going completely cashless in eight of their cafes. (Chicago Tribune)