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Chinese beer brands are struggling to capture Millennials, but advertising in esports (competitive video gaming) may be the extra life they’ve been looking for.

Chinese beer brands are struggling to capture Millennials, but advertising in esports (competitive video gaming) may be the extra life they’ve been looking for. Anheuser-Busch Inbev found that 18-29-year-old Chinese Millennial men had a more positive response to esports than other passion points like sports, food, and music. Now the company has started to play with the newly-discovered advertising touchpoint, and other Chinese beer brands may want to take note. (Forbes)