Speaking of makeup, 7-Eleven is debuting their own line of low-cost cosmetics to appeal to budget-conscious Millennial women. The convenience store is making itself even more of a one-stop shop, trying to capture a piece of the $47 billion industry with Simply Me Beauty, which will offer 40 pieces all under $5. the company believes the line won’t just succeed because it’s affordable, but because it’s convenient, hoping the products will be “spur-of-the-moment, impulse buys.” (WWD)
