Add buying makeup to the list of things that Millennials are actually doing more than Boomers. The makeup industry has seen a surge in recent years as chasing the latest makeup trends and shopping for products supported by fan-favorite influencers have gained traction with young consumers. Ulta Beauty has seen sales surge from $3.9 billion two years ago to $5.9 billion this year, while Sephora revenues “have doubled since 2011.” Not to mention upstarts like Kylie Cosmetics, which raked in $420 million in 18 months, mostly via organic marketing courtesy of founder Kylie Jenner and her 99 million followers. (Financial Post)
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