Nintendo’s newest mobile game experiments with the freemium model. Notoriously slow to embrace mobile gaming, the brand has brought its DS “hit” Animal Crossing to phones. But after Super Mario Run sales underperformed by Nintendo’s standards, they’re making this latest offering free for download, instead hoping in-app “microtransactions” will boost revenue. Players can buy tickets to help them craft furnishings and other items for the animals in the game—a tactic that Chrissy Teigen has called out in a viral Twitter review. (Fast Company)
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