Foot Locker and Nike are teaming up for an NYC pop-up to “reinvigorate Nike’s recent sales stumbles.” The Sneakeasy concept pop-up is open now in Manhattan to “unlock the magic of the sneaker hunt.” Fans can pre-reserve some coveted kicks on the Foot Locker app, and the in-store curated collection will be hosted by specially-trained Nike sales associates.

Foot Locker and Nike are teaming up for an NYC pop-up to “reinvigorate Nike’s recent sales stumbles.” The Sneakeasy concept pop-up is open now in Manhattan to “unlock the magic of the sneaker hunt.” Fans can pre-reserve some coveted kicks on the Foot Locker app, and the in-store curated collection will be hosted by specially-trained Nike sales associates. Foot Locker and Nike have both seen sales drop of late, and this pop-up is just part of their ongoing plan to keep their brands running at full speed (sorry). (MediaPost)