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Snapchat might be planning “a major redesign” that “will be disruptive” and risky, according to founder Evan Spiegel.

Nov 10 2017

Snapchat might be planning “a major redesign” that “will be disruptive” and risky, according to founder Evan Spiegel. The app’s stagnating user growth and $40 million of unsold Spectacles has sent stock plummeting. In an effort to gain more users, the app will be made “easier to use,” but will likely still prioritize augmented reality, a major differentiator for the platform. Spiegel also indicated that influencers and creators will be getting more love (and ad revenue) from Snapchat, thanks to a new “ecosystem.” (Business Insider, Adweek)

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