Millennials may not be as addicted to coffee as previous generations, but when they do drink it they’re more likely to buy a cup instead of making it at home—good news for Starbucks and Dunkin’ Donuts. Research from AllianceBernstein shows 48% of 18-24-year-olds drank coffee in the last day compared to 58% of older demos, but 42% of young Millennials purchased their last cup, compared to 31% of older consumers. According to an AllianceBernstein analyst, “away-from-home (AFH) coffee consumption is growing faster than the broader restaurant industry, driven by demographic shifts in the coffee-drinking population.” (Inc.)
