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Millennials may not be as addicted to coffee as previous generations, but when they do drink it they’re more likely to buy a cup instead of making it at home—good news for Starbucks and Dunkin’ Donuts.

Nov 01 2017

Millennials may not be as addicted to coffee as previous generations, but when they do drink it they’re more likely to buy a cup instead of making it at home—good news for Starbucks and Dunkin’ Donuts. Research from AllianceBernstein shows 48% of 18-24-year-olds drank coffee in the last day compared to 58% of older demos, but 42% of young Millennials purchased their last cup, compared to 31% of older consumers. According to an AllianceBernstein analyst, “away-from-home (AFH) coffee consumption is growing faster than the broader restaurant industry, driven by demographic shifts in the coffee-drinking population.” (Inc.)

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