Wellness app Shine is prescribing Millennials “daily motivational messages.” The app sends messages en masse to “well past” half a million subscribers, doling out advice using text, emojis, and GIFs in order to build “mass intimacy” and “normalize what people are going through.” Shine is taking on young consumers’ desire for daily mental health breaks, approaching wellness in a way that is resonating with users.

Wellness app Shine is prescribing Millennials “daily motivational messages.” The app sends messages en masse to “well past” half a million subscribers, doling out advice using text, emojis, and GIFs in order to build “mass intimacy” and “normalize what people are going through.” Shine is taking on young consumers’ desire for daily mental health breaks, approaching wellness in a way that is resonating with users. Many subscribers are reportedly “underrepresented and marginalized voices” and almost 30% are male. (Fast Company)