It’s Stranger Things day, and Lyft and Netflix are helping fans in Philadelphia and L.A. celebrate with a limited weekend of creepy themed cab rides—continuing the show’s creative marketing tactics for the season two premiere. Users who order a car in “Strange Mode” get a car with “flickering lights, radio static, malfunctioning seats, a driver that vomits a slug in front of you, a pulsating ceiling, and an Eggo reward at the end.” It’s either “a bad car ride” that ends with breakfast or the perfect way to get to a Halloween party in scary style. (Deadline, The Verge)
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