Netflix and other streaming services are investing billions in originals, but most viewers would rather watch reruns. Nielsen data shows that just 20% of time spent on SVODs (subscription services on demand) is used to watch originals. The other 80%? That’s dedicated to “catalog programming,” all the movies and TV picked up from outside studios. Gen Z and Millennials love nostalgia entertainment, so even though streaming service studios are spending tons on new series you’re more likely to catch young viewers binging Seinfeld or Friends. (Quartz)
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