Netflix and other streaming services are investing billions in originals, but most viewers would rather watch reruns.

Netflix and other streaming services are investing billions in originals, but most viewers would rather watch reruns. Nielsen data shows that just 20% of time spent on SVODs (subscription services on demand) is used to watch originals. The other 80%? That’s dedicated to “catalog programming,” all the movies and TV picked up from outside studios. Gen Z and Millennials love nostalgia entertainment, so even though streaming service studios are spending tons on new series you’re more likely to catch young viewers binging Seinfeld or Friends. (Quartz)