The Impossible Burger—a vegetarian burger that bleeds—is making its way into college cafeterias. We’ve called out Impossible as a food pioneer who could change the future of what’s on our plates, and Gen Z & Millennials tell Ypulse they’re interested in vegetarian/vegan food, so it should come as no surprise that the “wheat-potato vegan burger” is getting so much attention. Beloved burger restaurants like Momofuku, Bareburger, and Umami Burger have added the item to their menu, and now the brand is expanding production and “taking its product to universities and company cafes.” (Grub Street)
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