NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials are using Pinterest and Facebook to plan their Halloween costumes.

Oct 25 2017

Millennials are using Pinterest and Facebook to plan their Halloween costumes. According to Alliance Data, 65% of Millennials look to social media for Halloween outfit inspiration as well as food and décor ideas. Sixty-one percent searched for costume inspo on Pinterest, followed by 51% on Facebook. Even though they’re looking online for ideas, the study also found that 66% plan to peruse a physical store, too. Retailers can expect a boost this year, because outside estimates set overall U.S. spend at a record-setting high. (We also checked inon how much Millennials are planning on shelling out for the holiday.) (Retail Dive)